Alpine Sprout Green Tea Packaging

Alpine Sprout Green Tea Packaging
by Jie Yang

• Awarded April 15, 2022
• CLIENT: Decelent
• 3.670

This case is a new package of alpine green tea. Tea grows on cliffs and is very difficult to pick. In order to highlight its value and the hardships of tea pickers, the designer draws a vivid scene of picking and transporting tea with a few strokes of Chinese Calligraphy: the figure of Chinese character mountain shows the precipitous growth environment of tea and the merchant team trekking on the ancient tea horse road. The hard broken line on the side of the box symbolizes the rugged mountain road and expresses the hard won products and praise to the working people.