XYG Window Visual Identity

XYG Window Visual Identity
by Xinyue Guo

• Awarded April 15, 2023
• CLIENT: XYG Studio
• 3.960

Fusing elements from ancient literati with modernity, XYG Window is a visual identity design and web interaction design project that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. Inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens, true to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see the Studio's design style.