Packaging Design Award Winner.
Awarded for Good Packaging Design.
Wan Shan Jiu 5696 is a packaging design for a high-end Chinese Baijiu intended for the international market. The bottle has a triangular form that is solid and stable. The triangular shape joins decorative elements of western classical architecture with the eastern idea that three begets all things of the world. Three-dimensional reliefs of famous world landmarks surround the bottle and suggest a journey around the world. A carved metal badge marks the quality of the product. The gift box and the bottle can both be kept and displayed.
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