Second Hand Life Poster

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Second Hand Life Poster
by Daoshun Ma

Awarded April 15, 2023
CLIENT: Zhejiang Sci-Tech University
4.045

This work reflects the fact that in today's society people are used to relying on other people's experiences to guide their behaviour, such as choosing places to visit from ins. This phenomenon results in the repetition of other people's experiences, a kind of second-hand life. This element in the poster design is transformed from scattered fragments of information into a process that has been manually organised, metaphorically representing the process of people acquiring experiences. In this way, people are urged to be careful about fetishism and not to be led by fragmented information.

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