Flourishing Grandbuy Renovation of a Department Store

Flourishing Grandbuy Renovation of a Department Store
by Hu Chen

• Awarded April 15, 2023
• CLIENT: Guangzhou Grandbuy Co.,Ltd.
• 7.733

This design is a renovation plan of a time-honored department store Grandbuy in Guangzhou, China. The store used to include two buildings constructed in different time, which leads to a spatial misalignment in between, impairing their consumers' experience and their revenues. This design fully takes sustainability, consumers’ psychology and behavior into consideration and reconstructs the consumers' route, connecting the buildings as a whole in both spatial and business sides. On the reopening day after the renovation, the sales reach the highest peak of the year, which is supper successful.