Nianfenyuanjiang Gu3o Alcoholic Beverage Packaging
by Wen Liu
- Awarded April 15, 2023
- CLIENT: Anhui Gujing Distillery Co. Ltd
- 8.047
The latest design of the bottle is based on the concept of the "century-old brewing process". Imperial elements and the brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
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