Nianfenyuanjiang Gu3o Alcoholic Beverage Packaging
by Wen Liu
- Awarded April 15, 2023
- CLIENT: Anhui Gujing Distillery Co. Ltd
- 29.176
Gu30 is a bottle designed for baijiu, a traditional Chinese spirit. The design continues the Nianfenyuanjiang product line and keeps the established bottle shape and the dragon motif. The bottle is made with sarin, a bright and transparent material, so the carved dragon texture appears clearer and the liquid inside is easier to see. Glass, plastic, acrylic and paper are used in the packaging. Imperial elements recall the long brewing history of the distillery. The design aims to place the product in the premium segment of the baijiu market.
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