Gui Jiu Shi Jia Alcoholic Beverage Packaging

Gui Jiu Shi Jia Alcoholic Beverage Packaging
by Wen Liu

• Awarded April 15, 2023
• CLIENT: JIANGSU YANGHE DISTILLERY CO.,LTD.
• 4.376

Taking Gui as beauty, the design explored and sorted out the regional characteristics, history and culture, and craft style of Guijiu from the inside out, with a philosophical shape of a circle in a square, a hospitable bird, mysterious and noble purple, and good surface texture, to meet a balance of co-existence through the improvement of internal quality and external properties. It is a harmony which involves cultural transmission that emphasizes the trait of pursuing excellence and a perceptible and vivid regional identity.