Sky Blue Alcoholic Beverage Packaging

Sky Blue Alcoholic Beverage Packaging
by Wen Liu

• Awarded April 15, 2023
• CLIENT: JIANGSU YANGHE DISTILLERY CO.,LTD.
• 16.531

Sky Blue is a packaging design for a Chinese liquor. The bottle has a smooth, streamlined form based on the Fibonacci spiral, which gives balanced proportions and makes the bottle easy to hold and open. The cap is shaped as an eye, used as a symbol of the product. An environmentally friendly glazing process gives the glass a delicate and smooth surface and reduces harm to the environment. The blue colour recalls the aurora. The box uses a five-in-one structure that strengthens protection against counterfeiting.