The Zlin Region Brand and Visual Identity

The Zlin Region Brand and Visual Identity
by Little Greta

• Awarded April 15, 2023
• CLIENT: Zlín Region
• 4.574

The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities.