Lucky Tiger Welcomes New Year Illustration
by Hsiao Yun Tseng
- Awarded April 15, 2023
- CLIENT: Kiwifruit Kiwi World
- 4.027
Lucky Tiger Welcomes New Year combines zodiac signs with traditional Chinese paper-cut elements, making the design look like looking out from a window frame, while auspicious animals roll gold coins outside, as if bringing wealth. The overall use of spring-like colors, abandoning the traditional red color, and adding a lot of flowers and plants, because the pronunciation of flowers and fortune is similar (in Chinese-speaking areas), it seems that this year has good luck for fortune.
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