Qinshihuang Cpa Packaging

Qinshihuang Cpa Packaging
by China Resources Snow Breweries

• Awarded April 15, 2023
• CLIENT: CHINA RESOURCES SNOW BREWERIES
• 15.947

Qinshihuang CPA is a packaging design for a craft beer in the China Pale Ale category. The bottle shape and bottle neck use typical elements of the Qin dynasty, and the form recalls a jade goblet with cloud patterns from the Qin and Han periods. A flag around the bottle neck marks the product as a pioneer of the China Pale Ale style. A central seal script character, the unified font of the Qin dynasty, gives a traditional and classical look. The design is made as a 315 ml glass bottle and a 550 ml aluminium can.