Qinshihuang Cpa Packaging

Qinshihuang Cpa Packaging
by China Resources Snow Breweries

• Awarded April 15, 2023
• CLIENT: CHINA RESOURCES SNOW BREWERIES
• 4.664

Qinshihuang CPA, a China Pale Ale, is brewed with the Chinese crops widely planted in Qin Dynasty, and features Chinese twist. The packaging design aims to interpret the pale ale full of Chinese characteristics. Its packaging is designed with lots of elements and patterns related to Qinshihuang, like the flag in Qin Dynasty, and the relief sculpture provides visual texture. The contrast between black and red creates a visual difference.