Super Ego Digital Art
by Carlos Cabrera
- Awarded April 15, 2023
- CLIENT: Kutuko Studio SL
- 22.311
Super Ego, an art project that satirises consumer culture and the impact of social media on people. The project aims to criticise the artificial feeding of people's egos through likes and followers on social media platforms such as Instagram. It wanted to create a metaphorical representation of society's new superheroes, whose lives revolve around getting more likes and followers. The project focuses on Instagram, where every image posted online is displayed as a showcase to capture the attention of users.
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