New Year's Red Envelopes Packaging
by CCB Fintech Co., Ltd.
- Awarded April 15, 2023
- CLIENT: China Construction Bank Corporation
- 4.011
The packaging design of the New Year's theme Lishifeng is a set of three. It is a traditional Chinese custom to celebrate New Year's Eve. Li Shi is also known as auspicious things or promoting wealth, whichever means auspicious and good luck. The packaging design of the Lishifeng is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine, fortune-bringing).
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