Yunnan Baiyao Children Toothpaste

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Yunnan Baiyao Children Toothpaste
by TIGER PAN

Awarded April 15, 2023
CLIENT: YUNNANBAIYAOGROUP CO.,LTD
6.345

The cloud baby IP image created by combining the brand characteristics of Yunnan Baiyao can not only create unique emotional contact with consumers, but also establish communication between mother and baby. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into a larger strawberry graphic symbol to form a more intuitive communication. The combination of pinyin and strawberry graphics in the background and the design of the brand is as easy as a child's painting.

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