Golden Cat Beer

Golden Cat Beer
by Jin Zhang

• Awarded April 15, 2023
• CLIENT: InBev jinlongquan beer (Hubei) Co., Ltd
• 3.989

This is a beer for night consumption. The designer has selected the cat that consumers like very much as the main image to design, so that the beer can quickly establish emotional connection with consumers while increasing the intimacy. At the same time, the cat that likes night activities is very consistent with the consumption time (night consumption) positioning of this wine. Finally, the designer also used classic European patterns for decoration, making the whole beer label full of delicacy.