New 1930 Cinema Visual Identity
by Tangible Design
- Awarded April 15, 2023
- CLIENT: LOTTE CINEMA
- 4.509
It is expresses the tone and manner of the space in a consistent manner that elevate the efficiency of the brand's communication. It portrays the signage, wall graphic, and pictograms from the wainscoting motif that represents a nostalgic and classic space. Wainscoting is a frame which symbolizes the brand as the platform that brings enjoyable experiences. In addition, the motif is a modern reinterpretation that enables design to be flexible and be applied to various applications.
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