Luckin 2.0 Drip Coffee Packaging

Luckin 2.0 Drip Coffee Packaging
by TIGER PAN

• Awarded April 15, 2023
• CLIENT: Lucky Coffee Technology (China) Co., Ltd.
• 41.952

Luckin 2.0 is a series of drip coffee packaging created for five coffee varieties. Each box is illustrated with the origin of its beans, including Africa and Yunnan in China. Local plants and animals are drawn to suggest a natural scene. Five bright color schemes separate the varieties and help the boxes stand out on the display shelf. The layout is direct and simple, with clear product information instead of long slogans. The boxes are produced with four color printing, matte black hot stamping and a matte silver label.