Uebaa Branding

Uebaa Branding
by Ruis Vargas

• Awarded April 15, 2023
• CLIENT: Laika
• 4.562

The new Uebaa brand is a deep branding restructuring project, leveraging the brand's speech, consolidated by the brand basis, reengineering of the brand architecture, sub-brands Pingo and Toca and the conception of a detailed brand identity relevant to the new behavior of the brand. The result of the project consolidated the brand's new business model, allowing dialogue with both the adult public, the purchase decision maker, and the children's public. Speeches, colors and shapes invite to get involved with unmistakable and proprietary visual narratives.