Shacheng Old Cellar Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Shacheng Old Cellar Packaging
by Wu yao

  • Awarded April 15, 2023
  • CLIENT: Huailai Great Wall Wine Marketing Co., Ltd
  • 4.848
With the same bottle shape, the bottle has two colors: one red and one yellow. The natural and ecological brewing characteristics of Shacheng are painted on the bottle body. The raw materials for brewing and the brewing process are outlined in a white gold thread used for red bottles. The bottom color of the outer box is yellow and red. The yellow inspiration comes from the yellow glaze of the Yongzheng period in the Qing Dynasty and the red inspiration comes from the Langyao red of the Kangxi period.

With the same bottle shape, the bottle has two colors: one red and one yellow. The natural and ecological brewing characteristics of Shacheng are painted on the bottle body. The raw materials for brewing and the brewing process are outlined in a white gold thread used for red bottles. The bottom color of the outer box is yellow and red. The yellow inspiration comes from the yellow glaze of the Yongzheng period in the Qing Dynasty and the red inspiration comes from the Langyao red of the Kangxi period.

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Good  Design

Shacheng Old Cellar Packaging

Good Design

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Shacheng Old Cellar Packaging

Great Design by Shunji Yamanaka & fuRo

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Shacheng Old Cellar Packaging

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Shacheng Old Cellar Packaging

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Shacheng Old Cellar Packaging

Shacheng Old Cellar Packaging

Wu yao

Designer of Shacheng Old Cellar Packaging


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