Packaging Design Award Winner.
Awarded for Good Packaging Design.
The design attempts to conceptualize the sensory experience users have while burning incense, creating a mysterious and poetic image. The translucent box with matte wrapping concretizes the shape and flow of the smoke. The different colors of the boxes correspond to the various colors of the incense sticks. Every type of box comes with a specific graphic design that matches its features and the scent of the incense sticks. Overall, users can connect to the abstract feeling of incense, immerse themselves in the atmosphere and start their sensory journey.
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