Shan Yi Brand Design
by sxdesign
- Awarded April 15, 2023
- CLIENT: Shan Yi
- 14.927
Shan Yi is a brand identity designed for a smart technology company serving agriculture. The logo uses a shield shape as a visual frame to suggest protection and durability. Inside the shield, the letters S and Y are staggered and linked, referring to the brand name and to the link between smart technology and farming. Patterns of wheel ruts and wheat ears are also included, recalling the autumn harvest. The strokes are of equal width and the logo follows the golden ratio. The mark can be printed, sewn or injection molded in various sizes, including use as a vehicle emblem.
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