Lay's More Belgian Really Impossible Food Package Design

Lay's More Belgian Really Impossible Food Package Design
by PepsiCo Design and Innovation

• Awarded April 15, 2023
• CLIENT: PepsiCo Design & Innovation
• 9.261

In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay's brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay's launched two new iconic and localized flavors for the Belgian market.