Lay's More Belgian Really Impossible Food Package Design

Lay's More Belgian Really Impossible Food Package Design
by PepsiCo Design and Innovation

• Awarded April 15, 2023
• CLIENT: PepsiCo Design & Innovation
• 31.555

Lay's More Belgian Really Impossible is a limited edition packaging design for potato chips sold in Belgium. The packaging presents two new local flavors developed with Brussels Ketjep. Belgian consumers were invited to submit design concepts with a strong local character, and the two most voted concepts were featured and credited on the packs. The approach responds to a snack market in which local brands offer relevant flavors and claims. The design aims to retain current buyers of the Lay's brand and to attract new ones.