Doritos W and Y Food Packaging
by PepsiCo Design and Innovation
- Awarded April 15, 2023
- CLIENT: PepsiCo Design and Innovation
- 8.368
Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin and Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers' career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin and Yandel and this milestone musical event.
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