Lay's x Stranger Things Food Packaging
by PepsiCo Design and Innovation
- Awarded April 15, 2023
- CLIENT: PepsiCo Design and Innovation
- 10.390
The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things "Upside Down". Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans.
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