Lay's x Stranger Things Food Packaging

Lay's x Stranger Things Food Packaging
by PepsiCo Design and Innovation

• Awarded April 15, 2023
• CLIENT: PepsiCo Design and Innovation
• 42.159

Lay's x Stranger Things is a limited edition food packaging design created for a potato chip product. The pack uses a black background with red concentric circles radiating from the Lay's logo, in place of the usual bright yellow. A creature from the series is shown with open jaws, and claws appear to hold the pack. The Stranger Things logo is placed upside down at the bottom, following the theme of the show. A flaming chili pepper and a chip indicate the Flamin' Hot flavor. The pack was sold in selected stores in Thailand.