Pepsi Black x Digital Shanghai FW 2023 Beverage Packaging
by PepsiCo Design and Innovation
- Awarded April 15, 2023
- CLIENT: PepsiCo Design and Innovation
- 34.011
Pepsi Black x Digital Shanghai FW is a limited edition beverage packaging created for Shanghai Fashion Week. The packaging reflects the event theme Originate New Nature. A colorful ring surrounds the Pepsi logo, and the graphic is stretched in a single direction to suggest an extension of time and space. Deconstructed color blocks in pink and green are set against a black background for a bold, multi-layered look. Overlapping stretched graphics create a digital glitch effect that expresses the merging of the virtual and the real.
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