Gatorade x Go Rigo Product Design
by PepsiCo Design and Innovation
- Awarded April 15, 2023
- CLIENT: PepsiCo Design and Innovation
- 50.532
Gatorade x Go Rigo is a limited edition collection of clothing and sports accessories created for cyclists. The collection was developed through a collaboration between Gatorade and Go Rigo Go, and proceeds from the sales supported the Los Yarumos Cycling School in the northern area of the Department of Antioquia in Colombia. The designs are inspired by Colombian landscapes. Mountain and valley motifs appear across the garments and the accessories. The motifs represent the effort and dedication of cyclists on every kilometre ridden.
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