Zhenjiu Zhencang Chinese Baijiu Packages With Display

Zhenjiu Zhencang Chinese Baijiu Packages With Display
by Yingsong Brand Design (Shenzhen) Co, Ltd

• Awarded April 15, 2023
• CLIENT: Kweichow Zhenjiu Chanpinzhongxin
• 27.131

Zhenjiu Zhencang is a packaging and display set for a Chinese baijiu spirit. The bottles rest on a tray shaped like a pearl shell, a form inspired by the painting The Birth of Venus. The overall shape recalls a sailboat moving over waves. A crystal base is carved with an ancient winery and lit by an LED light that refers to the long history of the producer. Metal, wood, PMMA and plastic are combined to create a collectible object. The pearl theme reflects the brand idea of nobility and preciousness, as brewing and pearl forming are both slow processes.