Vicutu Concept Flagship Store
by Mo Zheng
- Awarded April 15, 2023
- CLIENT: Vicutu
- 15.229
The Concept Store for the Vicutu Fashion Brand, located in Beijing urban area, providing customers with a unique experience. A large-scale three-dimensional metal weaving system is adopted, which reflects the production process and fabric properties of men's clothing on the facade. Within the interior of the concept store, the whole space language simulates the phenomena in the nature, creating an immersive place for the visitors. Curved growth walls and dynamic skylight guide customers into different display areas.
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