Westlake Impression Brand Image

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Westlake Impression Brand Image
by Chao Yang

Awarded April 15, 2023
CLIENT: Zhejiang University of Finance & Economics
3.745

Impression West Lake is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries. In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.

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