Sparrow Branding Corporate Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Sparrow Branding Corporate Identity
by HIROSHI KURISAKI

Awarded April 15, 2023
CLIENT: Hiroshi Kurisaki Design
4.242

The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. As a result of branding, it has succeeded in attracting younger and more talented employees, and has an office in Shibuya, where Japan's cutting-edge information gathers. A unique set using pine was very challenging. Also, it was a very unique point of shooting that an artist participated and put together a pine set.

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