Kahisu Japanese Vinegar Drink Packaging

Kahisu Japanese Vinegar Drink Packaging
by Shinji Arashigawa

• Awarded April 15, 2023
• CLIENT: Applied Kansei Center
• 4.849

Kahisu is the Japanese vinegar drink with an ethical message, which is first in Japan. That is made from bitter orange peels, which previously were discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice. To express two new flavors blending the vinegary, the sweetness of fruit, and the bitterness of bitter orange peels, and the special moment of drinking them, a champagne-type bottle used, overlapped the worldview of two great artists, Gauguin (Blend G) and Monet (Blend M). The gift box uses minimal cardboard material to hold two bottles beautifully.