Ranger Visual Identity
by WEIWEI ZHANG
- Awarded April 15, 2023
- CLIENT: Yunnan Tech & Besiness University
- 4.653
The design compares hotel visitors to rangers. In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact so that every traveler can experience the Ranger. Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
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