Packaging Design Award Winner.
Awarded for Good Packaging Design.
Addpakk board game is made for bachelor and bachelorette parties. The packaging itself functions as a toy. The concept is built from basic geometric shapes and can be combined into figures as desired. During such events, the participants usually do not know each other, which is why designers developed an easily interpretable, cheerful concept that brings them close to each other. Each figure is a different character and a different personality. Identifying with figures is the fun part of the game.
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