Natura Dried Fruits

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Natura Dried Fruits
by Mohsen Koofiani

  • Awarded April 15, 2024
  • CLIENT: Natura
  • 2.653
This design has benefited from the combination of artistic sculptures, fruits, and animals, although it should be noted that subtle changes have been made artistically. The pictures tried to establish a clear connection between animals, fruits, and culture. But since the main theme of the design is to preserve the ecosystem, in addition to the herbivorous animals, in some places wild animals (hunters) have been used as a symbol of power. In this packaging, simple and powerful colors are used to attract more attention, and degradable packaging is used to protect the environment.

This design has benefited from the combination of artistic sculptures, fruits, and animals, although it should be noted that subtle changes have been made artistically. The pictures tried to establish a clear connection between animals, fruits, and culture. But since the main theme of the design is to preserve the ecosystem, in addition to the herbivorous animals, in some places wild animals (hunters) have been used as a symbol of power. In this packaging, simple and powerful colors are used to attract more attention, and degradable packaging is used to protect the environment.

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Good  Design

Natura Dried Fruits

Good Design

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Natura Dried Fruits

Great Design by Shunji Yamanaka & fuRo

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Mohsen Koofiani

Designer of Natura Dried Fruits


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