Xijiu Liquor Alcoholic Beverage Packaging
by Yamin Zhu
- Awarded April 15, 2024
- CLIENT: Forty-Nine Union Design Department
- 2.149
The intricately designed bottle, adorned with the Chinese character "Xi" from four perspectives, symbolizes happiness and delight. Its vibrant Chinese red hue makes it fitting for celebratory occasions. The harmonious blend of round cap and square body reflects ancient Chinese philosophies. When paired, the bottles evoke the cherished symbol of double happiness, representative of traditional wedding customs. This design not only honors cultural heritage but also enhances user experience, providing a uniquely ergonomic structure for effortless handling.
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