Tiantai Huangcha Brand Identity

Tiantai Huangcha Brand Identity
by Kan Zhao

• Awarded April 15, 2025
• CLIENT: 天台县人民政府
• 303

The design is expressed in a minimalist graphic language to convey the brand's essence. A single dot symbolizes the essence of tea, embodying the simplicity and serenity of traditional tea culture. As two dots can arranged in a row, it conveys the scenery of tea leaves being dried in the sun. And three dots can arranged in a row, symbolizes three friends sitting together to drink tea. The tea scoop graphic below the logo complements the three dots above, ultimately forming a complete logo.