Jingting Mountain Scenic Area Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Jingting Mountain Scenic Area Brand Identity
by Kan Zhao

Awarded April 15, 2024
CLIENT: Anhui · Jingting Mountain Scenic Area
4.929

As a key scenic area and national forest park, the Jingtingshan Scenic Area in Anhui Province has been in operation for over 20 years. The scenic area hopes to have a more suitable and refreshed brand image. Currently, most domestic scenic area brand designs are outdated, resulting in a narrow target audience. Our design aims to appeal to a wider range of people and is more suitable for dissemination in the digital information era. The release of the new brand image has received widespread attention, leading to a new record of tourist visits to Jingtingshan.

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