Taste of Springtime Baijiu Packaging

Taste of Springtime Baijiu Packaging
by Li Wei and Reform

• Awarded April 15, 2024
• CLIENT: Li Wei and Reform
• 1.979

The design inspiration for this product comes from the famous Wormhole theory and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.