Packaging Design Award Winner.
Awarded for Good Packaging Design.
High-quality beer deserves packaging with a compelling narrative, and this is our understanding of the design for this series of beer packaging. To achieve this, we created a storyline for a set of four beer flavors, which serves the illustrations on the packaging. The narrative unfolds from origin to heritage, ultimately bringing the beer across the seas to its current location, creating a cohesive storytelling framework for the brand. Throughout the design process, we made repeated revisions to the characters and details within the visuals, resulting in an unparalleled final product.
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