South China Book Festival Exhibition

Trade Show Design Award Winner.
Awarded for Good Trade Show Architecture, Interiors, and Exhibit Design.

South China Book Festival Exhibition
by Muchuan Xu

Awarded April 15, 2024
CLIENT: The Guangzhou Academy of Fine Arts & Vantree Design
20.898

South China Book Festival is an exhibition design created for a public cultural event held in Guangzhou. The exhibition area covers 9,050 square meters and was built in two days. Recyclable modular structures and digital interactive equipment combine real scenes with virtual reality. The spatial layout follows the order of three entrances and five rooms, drawn from the Chen Clan Ancestral Hall. Six themed zones are identified by different flowers and colors. Open sightlines and accessible passages link every zone into one continuous reading route.

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