Wow Long Rice Crust Snack Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Wow Long Rice Crust Snack Packaging
by Guan Zi

Awarded April 15, 2024
CLIENT: Xiao Ma Song Strategic Consulting Co., Ltd
2.579

Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing. To expand the youth-oriented market, they took the famous Chinese historical figure Zhuge Liang as a prototype and use the energetic comic style to establish the visual tone of the product. Then, they exaggerated his facial expression to reflect the unique chewy taste of the snack, which could also quickly capture the attention of consumers. Finally, They applied the element of Wow to further amplify the emotional expression of the package.

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