Hao Prawns Seasoning Packaging

Hao Prawns Seasoning Packaging
by Jin Zhang

• Awarded April 15, 2024
• CLIENT: Wuhan Sanbu Brand Design
• 1.928

Designers use a large area of white to distinguish themselves from other similar products, using a combination of familiar poker characters and crayfish to make consumers feel familiar; Because the Chinese characters of the brand name are easy to pronounce incorrectly, the designer designed the brand's English logo using Chinese pinyin annotations. Adding the tone makes it easier to pronounce the brand name correctly, and the tone shape is like a check mark, forming an auxiliary graphic for the brand.