Yellow Crane Tower Water Packaging

Yellow Crane Tower Water Packaging
by Jin Zhang

• Awarded April 15, 2024
• CLIENT: Wuhan Sanbu Brand Design
• 2.312

This is a drinking natural spring water produced by the Yellow Crane Tower. The designer uses the method of drawing characters to break the boundary between text and graphics, integrating the 3500 year old culture of Wuhan into the three characters of Yellow Crane Tower, continuously strengthening the brand and urban context. The bottle cap design inspiration comes from the crane driving immortal in White Cloud Yellow Crane, conveying the immortal charm of the Yellow Crane Tower.