Sheng Ming Yue Mooncake Gift Box

Sheng Ming Yue Mooncake Gift Box
by Wan Hu

• Awarded April 15, 2024
• CLIENT: Netease Yanxuan Trading Co. Ltd
• 2.634

During the Mid-Autumn Festival, mooncakes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, the team consciously designed a more compact and eco-friendly mooncake gift box. Sheng Ming Yue depicts a bright moon rising over the sea, expressing the Chinese people's yearning for reunion and beautiful things, maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.