Packaging Design Award Winner.
Awarded for Good Packaging Design.
This souvenir hand towel, sold in Hiroshima City, Japan, holds a deep connection to the city's post-atomic bomb history. It's crafted from recycled origami cranes, symbolizing peace, transformed into rayon threads. The design features two variations: one with tram numbers emerging through a hole, and another with typography forming stairs when unfolded. The towel's pattern represents Hiroshima's prefectural tree, the maple, and its colors mimic the tram's design. These items encapsulate Hiroshima's spirit, conveying a wish for peace.
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