La Gambeta Corporate Identity
by Guo Tingting
- Awarded April 15, 2024
- CLIENT: Hengdian College of Film & Television
- 2.970
As the only high-end designer brand store in Yiwu, China, they showcase the brilliance of women and emphasize the symbiotic relationship between humans and nature. The core of the logo concept is to convey the connection between the letters L and G. The designer created a second creation of traditional flower and bird elements based on artificial intelligence, inspired by the excavation of Chinese flower and bird paintings. They scientifically extracted plants such as peach blossoms, apricot blossoms, and pear blossoms, creating a diverse experience from visual to olfactory senses.
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