Grumpy Bums Baking Kits for Kids

Grumpy Bums Baking Kits for Kids
by Angela Spindler

• Awarded April 15, 2024
• CLIENT: Depot Creative
• 2.985

The agency developed the brand proposition of Sweet victory, summing up the brand benefits perfectly. They crafted a language of triumph. From the strategic verbal identity and narrative, they crafted a playful visual identity, illustrated Grumpy Bums brand mascots and designed product packaging and digital assets. With the brand's core values of wholesomeness, togetherness and no-stress mess the agency developed packaging to be an engaging and fun experience by bringing families together through baking.