SUMMER PALACE TOUR Brand Design
by Beijing Jiaotong University
- Awarded April 15, 2024
- CLIENT: Beijing Jiaotong University
- 42.409
The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
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