Joyful Garden Tour Brand Design

Joyful Garden Tour Brand Design
by Beijing Jiaotong University

• Awarded April 15, 2024
• CLIENT: Beijing Jiaotong University
• 3.823

Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.