Doritos Solid Black 2023 Food Packaging

Doritos Solid Black 2023 Food Packaging
by PepsiCo Design and Innovation

• Awarded April 15, 2024
• CLIENT: PepsiCo
• 3.676

As part of Solid Black, the team ongoing Doritos initiative that supports Black innovators and changemakers, the design team has scaled annual limited edition series into a collaboration driven platform that amplifies Black artists. For the third Doritos and Solid Black series, it commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for limited-edition packaging.